3 Steps for Establishing a Core Marketing Message
How to maximize social media marketing trends with advance planning.
As we step into a new year, it’s worth revising and refreshing your marketing plan, and ensuring that you have the right strategy in place to maximize your results.
If, indeed, you have a strategy at all.
While all the big brands definitely have a concerted, coordinated strategic plan in place, many smaller businesses are still largely winging it, often switching between different social media marketing trends and advice, in order to maximize their reach and brand awareness.
A take-it-as-it-comes approach might work for some and following the advice of various web commentators will generally have some merit. But before you do any of that, you need to establish your marketing goals, and the core focus of your communications plan, in order to ensure that everything you post online, or share on your local bulletin board, or wherever else, is driven by your central foundational aims.
So how do you do that? Here are three key tips.
1. Define your “why”
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Any regular readers of Social Media Today will have likely read our advice on this before, but it bears repeating at regular intervals to ensure that marketers take in the key lessons of the exercise.
Back in 1996, Harvard University researchers James Collins and Jerry Porras authored a series of papers on building a company’s vision, which aim to simplify and streamline the process of establishing clear marketing goals, to ensure that your messaging not only communicates your key sales activation, but also resonates with your target audience.
In order to help guide brands on this, Collins and Porras established an exercise they called “The Five Whys.”
