42 Facebook Statistics & Facts For 2024
Explore the latest Facebook statistics and facts in this article. Stay updated on user behavior, demographics, trends, and more for 2024.
Don’t believe what you may have heard; Facebook is still a dominant social media force in 2024.
With over 3 billion active users, it remains a key player for businesses, marketers, and social media enthusiasts.
And despite the rise of newer, shinier platforms, Facebook’s expansive reach and diverse user base are still unrivaled, making it a powerful channel for both personal and business engagement.
Facebook Overview
1. Facebook is the world’s most-used social platform in 2024, with over 3 billion global active users.
2. It is the third most-used app globally among mobile users, trailing only WhatsApp and YouTube.
3. Facebook ranks third in terms of time spent (behind TikTok and YouTube), with users spending an average of 19 hours and 47 minutes on Android app per month.
4. 64.1% of Facebook Android users open the app every day.
5. Facebook is the third most visited website in the US, with an estimated 2.90 billion monthly visits in April 2024.
6. Of its monthly US visitors, roughly 50.07% are mobile users, and 49.93% are using a desktop.
7. Globally, users spend an average of 3 minutes and 42 seconds on Facebook per app session.
8. Facebook is the second most searched query globally, with a search volume of 584.9 million.
9. Facebook is the fourth most downloaded social networking app in the US, behind Threads, WhatsApp, and Telegram.
Facebook Company Background
10. Facebook was founded in 2004 by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.
11. The platform was originally launched as ‘TheFacebook’ on February 4, 2004. In August of 2005, it rebranded to Facebook.
12. Mark Zuckerberg is the current CEO of Facebook.
13. Facebook is headquartered in Menlo Park, California.
14. Facebook has 69,329 employees in 2024, a decrease of 10% year-over-year.
Facebook Financial Performance
15. As of May 2024, Meta, Facebook’s parent company, has a market cap of $562.19 billion.
16. Meta generated $36.46 billion in revenue in Q1 2024, reflecting a 27% increase year-over-year.
17. The company reported a net income of $12.37 billion in Q1 2024 – a significant 117% uptick from Q1 of 2023.
Facebook User Statistics
18. Facebook had an average of 2.11 billion daily active users (DAUs) in 2023.
19. Facebook has approximately 3.07 billion monthly active users (MAUs).
20. That figure represents 37.7% of the total population and 57% of total internet users.
21. Facebook saw a 3.4% increase in MAUs between April 2023 and April 2024.
22. More than two-thirds of the world’s total internet users visit Facebook monthly.
23. English is the most represented language among Facebook users (53.8%), followed by Spanish (14.9%) and Hindi (8.5%).
24. Approximately seven in 10 US adults report ever u
